Stop universities’ attack on Canadian oil and gas
Universities across the country including the University of Toronto, Concordia University and University of Waterloo have chosen to divest from Canada’s oil and gas sector.
Latest CampaignTell the Big Five Banks to get back to banking→Develop Canada.
Develop Canada.
Defend Canadian prosperity.
Canadian oil & gas, mining, forestry, and agriculture sectors fund our hospitals, our schools, and our standard of living. They are being starved of capital by divestment campaigns, regulatory overreach, and ideological pressure on the institutions that finance them. InvestNow tracks the threat, makes the case, and runs the campaigns that fight back.
Across the country
Canada is built by investment.
Capital & businessToronto, Ontario
AgricultureSaskatchewan
EnergyThe Canadian Prairies
ForestryJaffray, British Columbia
PipelinesEnergy infrastructure
Rural infrastructureAlberta
What's at stake
Canada's resource sectors aren't a side industry.
They are the foundation of our economy — and the institutions financing them are under coordinated pressure to walk away.
~17%
of Canadian GDP comes from natural resource sectors and their supply chains
~3M
Canadian jobs supported by resource development, directly and indirectly
$380B
in annual exports — funding hospitals, schools, and infrastructure
#1
globally for ESG performance among major resource-producing nations
Sources: Statistics Canada, NRCan, CAPP, Mining Association of Canada
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Where we're pushing back
See all campaigns →Active campaigns
We don't just write about the threat. We organize against it. Join the campaigns pushing back on the institutions divesting from Canadian prosperity.
Tell the Big Five Banks to get back to the business of banking!
Banks have been restricting capital to Canadian oil and gas companies for years, all in the name of Net Zero. Tell the Big Five Banks to stop.
The argument
The case for Canadian resource investment
Three reasons divestment hurts Canadians — and why investment is the responsible path forward.
01 — Livelihoods
Canadians depend on these sectors.
Resource development funds public services, supports millions of jobs, and underwrites the standard of living Canadians expect. Divestment doesn't just hurt companies — it hurts the people who depend on them.
02 — Standards
Canada is the responsible producer.
Canadian resource companies meet some of the highest environmental, governance, and labour standards in the world. Divestment shifts production to jurisdictions with weaker standards. The result is worse for the planet, not better.
03 — Capital
Demand is rising. Capital is leaving.
Global demand for energy, minerals, and food is growing. Canada is positioned to supply it. But ideological capital flight is leaving us under-invested in our own future — and surrendering the field to less responsible producers.
How to engage
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